WOW AnalyticsWOW AnalyticsTraining Guides ArticlesStep 1: Creating your account and adding your tracking code

Step 1: Creating your account and adding your tracking code

Right, let’s get started! The faster we get your account set up, the sooner you can start tracking leads.

As soon as you’ve filled out the details and clicked the Register Now button, your account will be set up.

Or, you can simply call our team directly on 01483 411 911 and they’ll be happy to set up your account for you.

Installing your tracking code

Don’t worry, you don’t need to be a tech expert to set up the GatorLeads tracking code on your website!

Once your account has been set up and verified, it will become active. 

The grey screen contains your unique tracking code.

Here is what you need to do with it:


1. Copy the code from the grey box and then insert it in header area (also referred to as the <head> tag area) of all the pages on your website you want to track visitors on.

If you are running you website under HTTPs:// (SSL) be sure to use the second tracking code script seen below.

You can also configure the tracking code for a number of options. Only change the default settings if you are sure you know what you are doing, or please ask our support team. You can configure for example for the tracking code to disable all cookies for no contact tracking plus enable GatorLeads to obey a browsers request to 'Do Not Track'.

2. For Wordpress or other CMS users – you may be able to insert this code into a shared header module rather than having to add it to each page individually.

This is the exact same process as inserting a Google Analytics code in your website. But if you aren’t comfortable doing this yourself or you don’t have access to your CMS, your IT department should be able to do this in just a couple of minutes.

As soon as the code is up, GatorLeads will detect it and start recording your website activity. This includes who visited, which pages they went to, when they came on your website and everything else that happens.

Installing your tracking code

Installing your tracking code on Wordpress

If you have Wordpress, you can also upload your GatorLeads code on there as long as you have version 3 or above of the plugin. You can find the plugin here:

So, once you’ve logged into Wordpress, select Plugins from the menu on the left.

Then select “Add New” from the options at the top of the page.

Installing your tracking code on Wordpress

In the Search box type “wow analytics” then click on “Search Plugins”


N.B GatorLeads formally known as Wow Analytics

You should see WOW Analytics at the top of the page

Simply click “Install Now” and click OK to the question confirming that you want to install the plugin.

Once installed you should see the following:

From there, click on “Activate Plugin” link. You should then be able to see this on your main Plugin page as below.

If you hover over the Setting menu on the left you should see “WOW Analytics”. Click on this menu item. This section will show you the GatorLeads settings. To then finish off installing the code, you need to find your client ID which is in your GatorLeads.

Find your client ID

Open a new browser tab and log in to your WOW account.

From the Admin menu at the top of GatorLeads select “Embed Tracking” option under “Client Admin”

Find your client ID

To right you should see your Client ID, take a note of this

Go back to Wordpress and enter the Client ID in the relevant section of the GatorLeads Settings

Save the settings. All done!

Please note: the tracking code will not be automatically inserted onto pages being viewed by non admin users.

Using GatorLeads’ tracking code on Parallax websites

The term ‘parallax’ refers to the apparent movement of objects when viewed from different positions to create a sensation of depth or distance to your website.

If your website uses parallax scrolling and has a one-page design, don’t worry. GatorLeads' tracking won’t just show you single visits to your one-page website. The additional GatorLeads code will track every menu click.

In addition to the standard GatorLeads tracking code (no change there so leave as is), please pass this code to your web designer/developer. This code needs to be placed on the page load function of your site.

It makes sure that every navigation click on your website fires the GatorLeads tracking code. This code may require some slight modification or may even need to be deployed specifically to your website’s CMS platform.

Code example for Parallax site

jQuery(function () {
// Configure WOW to track the top menu
jQuery(‘#nav a’).on(‘click’, function () {
// get the custom title
var element = jQuery(this);
var title = element.html();
var url = element.attr(‘href’);
// if the url starts with a # then it is an anchor tag
if (url[0] === ‘#’)
url = document.baseURI + url;

// add the
_wow.push([‘trackPageView’, title, url]);


Code example for custom values

<!-- WOW Async Tracking Code Start -->

<script type='text/javascript'>

var _wow = _wow || [];

(function () {


_wow.push(['setClientId', 'insert client code']);


// set custom values

_wow.push([‘SetCustomData’, ‘val1’, ‘val2’, ‘val3’]);

// track page


var d = document, g = d.createElement('script'), s = d.getElementsByTagName('script')[0];

g.type = 'text/javascript'; g.defer = true; g.async = true;

g.src = '//';

s.parentNode.insertBefore(g, s);




Using section headers