WOW AnalyticsTraining Guides ArticlesStep 12: Introducing a nurturing campaign

Step 12: Introducing a nurturing campaign

Once your GatorLeads platform is up and running and you are successfully tracking your hot leads, you can dedicate a bit of time to warming up the leads that are being identified on your website by WOW but aren’t really engaging.

First, take a look at what your “cold” leads are looking at and decide how you can get them to move through a user journey until they become a “hot” lead sales can pitch to. This will be the basis of the content you use in an email nurturing campaign.

You can then talk to your Account Manager about setting one up, and we’ll create the 3-part email campaign for you.

We’ll take care of:

  • The HTML of your emails
  • The RMD, so your emails display across a wide range of email providers and devices
  • Trigger the emails according to a delay you set (one email every 2 days or 2 weeks)
  • Design the emails to look like they are coming to your leads directly from you
  • Advice on the best practice to get your email opens, clicks and engagement rates continuously improving

All you have to do is provide the copy!

Which leads you can place in a nurturing campaign

You can place any lead in a GatorLeads lead nurturing campaign as long as you have their email address. To get you started, we can give you 500 of your contacts at 50p each. We will also automatically supress your leads that are on your customer tab so you are focusing on drawing in new business only. 

What a nurturing campaign can do for you

Now for the cool bit! The visitors from your remarketing campaign will be shown to you in your GatorLeads platform as named contact visits, as well as the companies they work for. You can filter out the behaviour of the individual from all the company traffic and then see how key contacts in your target accounts have behaved.

As these named contacts now carry “cookies”** any and all future website visits for 12 months by that contact will identify them as named contacts.

Following your sign off, your campaign will work with the sole objective of driving clicks back to your website.

That’s it! I hope you enjoy using GatorLeads & every opportunity we can present you with!